In other words, it encompasses exactly the promotion of products or services in order to quickly reach consumers in a relevant, personalized and more efficient way.
This type of marketing translates into constant evolutions adapted to digital media in order to obtain, in these channels, the same efficiency and effectiveness as direct marketing. It is targeted specifically at the recipient and always in line with new technological advances and developments.
Increasingly and living in this digital age, digital marketing is seen as the company's main presentation to the world, and therefore, skills in this area are increasingly valued, so professionals need to be increasingly prepared to deal with the different strategies to follow, enabling maximum results.
This is the way Google's Digital Atelier promotes a course on Principles of Digital Marketing. This course, totally free, aims to teach an increasing number of people how to make good use of digital media, as well as the tools provided by the company itself. The course, available in Portuguese, has 26 different modules, compiled in about 40 hours, offering a certificate at the end which, when added to the curriculum, shows employers that you have a good command of the main concepts of Digital Marketing.
The modules range from delimiting the initial strategy to building your online presence, learning to make the best use of video content and transforming data into information are always accompanied by complementary material, such as videos to support learning. Upon completion of the modules, students take a final exam and obtain their certificate.
Dare to try it out and who knows if the next advert that appears in your social network feed is not your own...!
Find out everything here: https://learndigital.withgoogle.com/atelierdigitalportugal/course/digital-marketing
